Client Overview

Our client is a visionary US-based online business owner who aspired to connect with South Asian expats and immigrants in the United States, Canada, the UK, and Australia with a specific income threshold of $60K. Her goal was to generate inquiries through Messenger and leads through her website.

Strategic Focus

We kicked off our campaign by creating captivating video content that not only highlighted the client’s business but also showcased the myriad of benefits it brought to the targeted audience. These engaging visuals served as our bridge to discover and connect with the right audience.

Ad Budget Allocation:

We strategically allocated budget across various campaign stages, with a focus on the consideration and conversion phases.

Audience Targeting:

We carefully crafted custom audiences based on our client’s criteria and leveraged detailed targeting options on Facebook to ensure our message reached the right people.

Ad Creatives:

To maximize engagement, we created high-performing video ads, emphasizing the unique selling proposition (USP) of starting a digital business from home.

Conversion Funnel:

Our multi-stage funnel included awareness, consideration, and conversion phases, strategically guiding prospects from discovery to action.

Top of Funnel (ToFu): Awareness

• We began with engaging video ads highlighting the benefits of starting a digital business from home.
  

Middle of Funnel (MoFu): Consideration

• For viewers who had engaged with our initial ads, we strategically retargeted them with more in-depth content. This content provided comprehensive insights into the opportunity, motivating them to explore further on the client’s website.

Bottom of Funnel (BoFu): Conversion

• In the final stage, we promoted a complimentary webinar through conversion-focused ads. We emphasized the immense value this webinar offered, particularly in assisting prospects in taking the first steps toward establishing their digital businesses.

Messenger Campaign:

We implemented Messenger ads to facilitate inquiries and lead qualification, enhancing user engagement through chatbots.

Landing Page Optimization:

We optimized the website for lead generation, making it user-friendly with clear calls-to-action and sign-up forms. Facebook Pixel integration allowed for conversion tracking.

Monitoring and Optimization:

Real-time data analysis enabled us to adjust budgets, targeting, and creative elements for optimal results. A/B testing identified the most effective ad variations.

Reporting and Insights:

Our monthly reports provided valuable metrics, including click-through rate (CTR), conversion rate, cost per inquiry, and cost per lead.

Ad Scheduling:

We optimized ad scheduling for peak audience engagement times.

Platform:

This campaign was exclusively run on Facebook.

Scaling:

Upon achieving success, we considered scaling the budget and exploring additional advertising channels.

Results

Our data-driven approach led to impressive results:

Leads Generated: Our campaigns successfully generated 2,179 leads, meeting the client’s objectives.

Cost-Effective Leads: We achieved a competitive cost per lead of just $13.17, ensuring efficient resource utilization. This was accomplished with a total spend of $28,716.26 over the lifetime of the campaign.

In Summary:

Our strategic use of video content, dynamic experimentation, and precise audience targeting were instrumental in connecting our client’s unique message with the right audience. This case study illustrates the power of strategic marketing in achieving lead-generation goals executed by the exceptional and dedicated team at Social Brainiacs.

Ready to elevate your brand’s presence? Contact us today to explore how we can generate exceptional leads for your business.